Wednesday, March 01, 2006

Click Fraud

Click fraud is expected to reach $1.1B for 2005. By 2008, this is estimated to grow $1.68 B, an increase of over 45%,

In 2004, at least $500 million in pay- per-click online advertising expenditure was wasted through click fraud.

The estimated cost of click fraud to online advertisers will be in excess of $1.6 billion

As much as 70% of annual online advertising spending is wasted because of click fraud

Corrupt affiliates of ad networks such as Google and Yahoo account for 85% of all click fraud.

The above data is taken from

Click fraud occurs in pay per click online advertising when a person, automated script or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating an improper charge per click.


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